SurgeLab
Media partner · S1 digital

Named by AI.
Seen everywhere else.

SurgeLab gets the answer to name you. S1 digital, a full-funnel Benelux media agency, puts you in front of people everywhere else.

Ask S1 for a free audit
  1. 01 · SurgeLab

    First, the answer names you.

    Someone asks an assistant. It recommends you because it can find you, read you and trust what it reads. Earned, not bought.

  2. 02 · S1 digital

    Then you are seen beside it.

    A paid slot next to the answer. Ads inside ChatGPT have only just opened up in Belgium and the Netherlands.

  3. 03 · S1 digital

    And everywhere else they look.

    Feeds, search, the sites they read, the basket they left. Meta, TikTok, LinkedIn, Google, programmatic and Criteo.

  4. 04 · One owner

    One person runs all of it.

    One person at S1 owns your account across every channel. One dashboard explains every euro in plain English.

How it fits together

First, the answer names you. Then you are seen beside it.

A paid slot next to the answer. Ads inside ChatGPT have only just opened up in Belgium and the Netherlands.

One dashboard

Every euro, explained.

S1 pull Meta, Google Ads, LinkedIn, Google Analytics and your CRM into one live view. Next to the numbers, a sentence that says what happened and what changes next.

  • Plain English. “Did that work?” gets an answer, not a spreadsheet.
  • Every channel. Paid social, search, display, ChatGPT and Criteo side by side.
  • One owner. The person who wrote the sentence is the person you call.
Live
Example
Spend€0
    In plain English

    Example figures. Not a real account.

    What S1 run

    Every channel. One plan.

    Scattered channels compete for the same customer. S1 line them up as one funnel, from first scroll to the basket they came back for. Tap a channel.

    • Paid socialMeta, TikTok and LinkedIn

      Campaigns on the feeds where your customers spend their evenings. S1 build audiences from your own data and consent-based tracking, test the creative and check performance every day, so the budget follows what works.

    • Search & displayGoogle Ads and programmatic display

      Be there when people search for what you sell, and on the sites they read afterwards. Bids and budget splits are run by models that get sharper the longer a campaign runs.

    • ChatGPT adsNew in Belgium and the Netherlands

      People now ask ChatGPT which suitcase, which laptop, where to go this weekend. Ads inside ChatGPT have only just opened up in Belgium and the Netherlands, and through exclusive partnerships S1 can already put a brand into that conversation at the moment of decision, then measure what the channel actually adds before scaling it.

    • CriteoExclusive Benelux reseller

      S1 are Criteo’s exclusive reseller in the Benelux. Criteo shows people the exact products they looked at, brings back abandoned baskets and suggests what goes with them. S1 run it directly, with no middleman between your product feed and the campaign.

    • Creative by BrandlePhoto, video, animation and copy

      S1’s sister agency, a full-service creative studio. They shoot the product photography and video, animate it, write the copy and build brand identities. S1 run the media, Brandle make what goes in it. One brief, no second agency.

    Where they scroll
    Where they search
    Where they ask
    Where they come back
    Runs on all of it
    Paid social

    Meta

      1 / 8

      Illustration. Move across the map.

      Who S1 digital are

      Paid media across the Benelux since 2010.

      A full-funnel media agency. They plan and buy paid media on every channel that matters, and their sister agency Brandle makes the creative. Their own line is the reason we get on: digital media without the waffle.

      Running since
      2010
      Where
      Benelux
      Criteo
      Exclusive Benelux reseller
      Your account
      One owner, every channel
      Trusted by

      Brands S1 digital work with.

      • Samsonite
      • Breguet
      • Blancpain
      • ABN AMRO MeesPierson
      • Label 5
      • Pauwels Sauzen
      • Wajer Yachts
      How S1 start

      Start with a free audit.

      Already running ads? S1 will look through your accounts for free, one channel or every one you use. Then they walk you through what works, where money leaks and what they would change.

      1. 01Tell S1 what you run. What you sell, what success looks like, and read-only access to the accounts.
      2. 02A free audit. S1 review the campaigns, tracking and spend, then go through the findings with you on a call.
      3. 03Then decide. Go ahead and one person runs every channel, with a live dashboard in plain English. Or keep the audit.
      Ask S1 for a free audit
      Your free auditExample

      What do you advertise on now?

      S1 reviewCampaigns · tracking · spend
      AccountsMeta, Google Ads
      ThenA call to go through it
      You keepThe recommendations
      FeeNone. No obligation.
      Ask S1 to audit 2 channels
      Questions

      The short answers.

      What is the difference between being named in an AI answer and advertising in one?

      Being named is earned. The assistant recommends you because it can find you, read you and trust what it reads. Advertising is bought: a paid slot beside the answer. They are separate routes to the same screen, and they do not replace each other.

      Who is S1 digital?

      A full-funnel digital media agency working across the Benelux since 2010, for brands like Samsonite, Breguet and ABN AMRO MeesPierson. They plan and buy paid media on Meta (Facebook and Instagram), TikTok, LinkedIn, Google and programmatic display. They are Criteo’s exclusive reseller in the Benelux, and through exclusive partnerships they can already place ads inside ChatGPT. Their sister agency Brandle makes the creative.

      What does it mean that S1 resell Criteo?

      Criteo shows people the exact products they looked at on your site, brings back abandoned baskets and suggests what goes with them. S1 are Criteo’s exclusive reseller in the Benelux, so they set up your product feed, run the campaigns and report on them directly, with no middleman.

      What is Brandle?

      S1’s sister agency, a full-service creative studio. Product photography and video, animation, copywriting, brand identity, websites and packaging. S1 run the media and Brandle make what goes in it, so one brief takes you from first idea to finished campaign.

      Do I have to do both?

      No. Most start with being named, because it costs nothing per appearance. Advertising is worth a look once you know what the assistants already say about you.

      Start here

      Let S1 look at your ads.

      S1 look through the ads you run today, one channel or every one you use, then walk you through what they found. No fee, no obligation.

      S1 digital · paid media

      Get seen everywhere else.

      Book a free audit call