SurgeLab

Your customers ask AI what to buy.

Opening soon · £199 a month

The answer decides the sale.

Opening soon · £199 a month

Be the oneAI recommends.

When your customers ask ChatGPT, Gemini or Google what to buy, SurgeLab makes sure the answer is you. Then it shows you the customers it sends.

When your customers ask AI what to buy, we make sure the answer is you.

Opening soon · £199 a month
Join the waitlistHow it works
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Why now

People have started asking AI instead of Google.

From London to Antwerp to New York, shoppers and buyers now ask an assistant first, in their own language. Pick a city, or drag the globe.

In every language

They ask in their own words.

LondonAsked AI · example

“Best waterproof walking boots under £150?”

Recommends your shop

Tap the card for another city

45%

of US adults asked AI to recommend a business in the past year. A year before, it was 6%.

Source: BrightLocal, Local Consumer Review Survey 2026, US adults
+42%

Visitors sent by AI to online shops bought 42% more often than visitors from anywhere else.

Source: Adobe Analytics, US retail websites, March 2026
1 in 4

When we asked AI about the businesses we track, it named the business itself in only one answer in four. A competitor was named in 91%.

Source: SurgeLab, 654 AI answers, August 2026
Every assistant

Seven assistants. One answer. Make it you.

Your customers ask whichever assistant they use: ChatGPT, Gemini, Claude, Perplexity, Grok, Meta AI or Amazon’s Rufus. We make sure each one names you.

How it works

We find what AI gets wrong about you, and fix it.

  1. Every week we ask ChatGPT, Gemini and Google AI the questions your customers ask, and see who they name, and what they get wrong about you.

  2. We trace each wrong fact to the page AI read it from, and fix it there: prices, stock, delivery, what you do. You approve each change with one tap.

  3. We work on half your products or questions and leave half alone, so you can see what really changed. Every Monday: where you moved, and the customers AI sent.

  1. 01 · Check

    Check

    Every week we ask ChatGPT, Gemini and Google AI the questions your customers ask, and see who they name, and what they get wrong about you.

  2. 02 · Fix

    Fix

    We trace each wrong fact to the page AI read it from, and fix it there: prices, stock, delivery, what you do. You approve each change with one tap.

  3. 03 · Named

    Named

    With the facts right, AI has a reason to recommend you. That is the goal of every fix: when your customers ask, the answer names you.

  4. 04 · Prove

    Prove

    We work on half your products or questions and leave half alone, so you can see what really changed. Every Monday: where you moved, and the customers AI sent.

Your AI team

A team of AI agents works on your business every week.

Each one has one job. A person at SurgeLab watches over them, and nothing goes out without your yes.

The fact checker

Finds what AI gets wrong

  • Checks prices, stock and facts AI quotes
  • Traces each one to the page it came from
  • Fixes it, then checks again until it's gone
The publicist

Gets you mentioned

  • Finds the pages AI quotes that name a rival, not you
  • Drafts one honest pitch to the person behind each
  • You press send. It follows up once
The clerk

Keeps the score

  • Keeps half your work as a comparison group
  • Records every fix and what it changed
  • Sends the Monday line: what worked, and the orders

A person at SurgeLab watches over them. Nothing goes out without your yes.

The agents learn from the Lab, where we test what AI rewards. See the Lab →Illustrations · not live data
Built in the Lab

We test what AI rewards. Every week.

SurgeLab's research agents run experiments on how AI assistants choose who to recommend. A finding only counts once it has changed what your AI team does for you.

Inside the Lab
  1. 01A questionWhat makes AI pick one shop over another?
  2. 02A testChange one thing, leave the rest alone, ask again.
  3. 03A findingWritten up with its sample size, even when it finds nothing.
  4. 04ShippedYour AI team starts doing it the next week.
Media partner

Named by AI. Seen everywhere else.

SurgeLab gets you named in AI answers. Our partner S1 digital, the Benelux media agency behind Breguet and Blancpain, puts paid media behind it: paid social, Google, Criteo and ChatGPT ads.

Our partner S1 digital puts paid media behind it.

Meet S1 digital

S1 digital works with brands like

  • Samsonite
  • Breguet
  • Blancpain
  • ABN AMRO MeesPierson
  • Label 5
  • Pauwels Sauzen
  • Wajer Yachts
Questions

The short answers.

How much does it cost?

£199 a month, or £2,149 a year. No VAT is added. Cancel any month.

When can I start?

SurgeLab opens soon. Join the waitlist and you'll hear the moment it does.

Do I need to be technical?

No. Your AI team does the fixes. You approve anything that goes out, which takes about ten minutes a fortnight.

Does anything go out without my approval?

No. You approve every change and every message before it goes anywhere.

Which AI assistants does it cover?

ChatGPT, Gemini and Google's AI answers, plus Claude for B2B and software firms, asked the questions your customers ask.

Can I cancel?

Yes, any month, from the Billing page.

Opening soon

Be the one it recommends.

SurgeLab opens soon. £199 a month, cancel any month.

£199 a month. Cancel any month.