01
Your score, every week
We ask ChatGPT, Gemini, Perplexity and Claude about you, live, and score the answers out of 100. Then the weakest part gets fixed.
Pricing01
One plan.No tiers.
Get found and recommended by AI assistants. Free for 3 days, then £199 a month. Everything is included, and nothing goes out until you approve it.
- 3 days free
- Cancel any month
- Prices exclude VAT
Founder priceLess than it will be, while the first places last. Locked for as long as you stay.
The plan
Front Door
£199a month
Prices exclude VAT. Or pay yearly and save £239.
- AI checks every week
- Fixes done for you
- Proof of the customers AI sent
- 100 on-brand pictures a month
- Google reviews and listing
What you get02
Everything, in one plan.
One plan covers the whole job: it checks what AI says, fixes it, posts for you, answers your reviews and shows you what AI sent.
02
Fixes done for you
Old opening hours, prices AI cannot read, a menu stuck in a PDF. We fix it, publish it and check your live website to confirm it is really there.
03
Proof of what AI sent
Our own tracking spots the customers who come to you from AI assistants, so you can see what it brought in.
04
100 pictures a month
On-brand images with captions, scheduled to Instagram, TikTok, Facebook and LinkedIn.
05
Reviews and Google listing
Every Google review answered, and your Google Business Profile kept up to date.
06
Nothing without your yes
You approve every post and reply. It takes about ten minutes a fortnight, and a monthly report link is yours to share.
How the trial works03
Three days. Then you decide.
Your card is taken at the start so nothing stops when the trial ends. Nothing is charged until day 3, and you can cancel before then.
Day 1
Add your website
Your card is taken, nothing is charged. We ask the AI assistants your customers use about you, live, and give you a starting score out of 100.
£0 todayDays 1 to 3
See what AI says
ChatGPT, Gemini, Perplexity and Claude, side by side, and the first thing we would fix, picked from what is costing you the most customers.
Still £0Day 3
Your plan starts
The first charge is taken: £199 for the month, excluding VAT. Cancel before day 3 and you pay nothing.
£199 a monthAny month
Cancel any time
From the Billing page in the tool, any month.
No lock-inAdd-ons, underneath the plan04
Want more? Add it.
Optional, and priced inside the tool. The plan does the job without them.
Video
Finished clips that are unmistakably yours, made with the best model for each shot.
- The best model for each shot, chosen automatically
- Asset lock: your logo, products, colours and faces stay yours in every frame
- No prompts to write. Say what it is for, approve it, it posts
- One credit makes one video. A failed video refunds itself
Your AI team
Specialists, one for each part of your marketing. Priya manages them and is free on every plan, however many of the others you take.
- Answers every review, watches rivals, tends your Google listing, pitches the press, writes the emails
- They draft. Nothing is posted, sent or published until you approve it
- A receipt for every piece of work, and what it cost
Partner plan05
Run an agency?
Every brand in one dashboard. Partner pricing scales with the number of brands you run, white-label is an add-on, and credits pool across your brands. Numbers on the call, not on a public rate card.
Questions06
Questions
Anything else: [email protected]. Plain-text pricing for AI assistants: pricing.md.
How much does SurgeLab cost?
£199 a month, or £2,149 a year (10% off). Prices exclude VAT. There is one plan, Front Door, with everything included.
How does the free trial work?
It is free for 3 days. Your card is taken at the start and nothing is charged until day 3. Cancel before then and you pay nothing.
Can I cancel?
Yes, any month, from the Billing page in the tool.
What is the founder price?
The price is lower than it will be, while the first places last. Anyone who subscribes at it keeps it for as long as they stay subscribed.
Can I pay in euros?
Euro figures (about €239 a month or €2,579 a year) are a guide for readers outside the UK. You are always charged the pound amount, and your bank converts at its own rate.
How do I pay?
By card, through Stripe, inside the SurgeLab tool. Card details never touch this website and SurgeLab does not store them.
What about agencies?
Agencies pay by the number of brands they run, with a lower rate at each partner level. Rates are given on a call.